Our Vision
By 2015, to position ourselves among the top 5 Profitable Sugar companies in India by creating value through investment in customers, suppliers, employees, products, processes, technology, and innovation.
 
Tag-line
“We keep together and work together for success”
 
Mission
To make the best use of the natural and other available resources with socio-economic responsibilities, by following highest quality standards and continuous benchmarking, to create stakeholders' delight by developing a sustainable, scalable and ethically sound global organisation
 
What is the overall goal?
To build a sustainable, scalable and ethically sound global organisation to make the best use of the resources of land.
 
What are the main objectives supporting the mission?
  • A sustainable and scalable organisation
  • Best use of natural resources
  • Follow highest quality standards & continuous benchmarking
  • Follow good business ethics
  • Socio-economic responsibility
  • Maximize the stakeholders value
 
What does the organization provide?
  • Serving the society with socio-economic responsibilities
  • Uplifting farmers by improving their livelihoods
  • Selling highest quality products at best price for our customers
  • Providing good working environment, knowledge enrichment, growth and prosperity for our employees
  • Providing best rate of return and also build the Net worth for our shareholder
  • Practicing good business ethics with all our associates
 
  Stakeholders’ delight – through
Core Values
The following list of core values reflects what is truly important to us as an organization. These are all the underpinning of our company culture.
  • Manufacturing Products By Following Highest Quality Standards
  • Selling The Best Products Available
  • Providing Growth And Prosperity For Our Employees
  • Following Good Business Ethics With Associates
  • Winning Customers’ Trust
  • Creating Wealth Through Profits & Growth
  • Caring About Our Communities, Environment & Farmers’ Upliftment
  • Leading The Industry For Good Cause
  • Abiding The Law of the Land